Alli Girardin is a certified wedding planner and conference manager. In 2010 Alli became certified as a wedding planner through the Wedding Planner’s institute of Canada and started her own business. Her events range from large national conventions to business launches to intimate weddings.Read More
January started with the tips for planners on NPS and talking to your suppliers for design and layout ideas. Now, let’s dive into planning a large-scale event and you want the world to know about it? Social media can help. Event planners have the perfect business to promote on visual social media sites. Instagram is filled with spectacular event photography, luxury accounts and let’s not forget; potential customers.
Event planning is visual, so as a planner, whether you’re targeting clients on Facebook, Twitter, Instagram or another social media site, the key most important thing is visuals.
Clients want to be able to visualize your work, and as an event planner, you’ll be able to use images and video to promote your work to the masses.
Video is driving engagement with websites, events and your brand. People would rather watch a video than read. Smartphones and mobile video consumption has everyone watching videos every day. In fact, I may have lost some of you already with these notes. But there are other statistics that can also help you make better use of video:
Facebook users often (approximately 85% of the time) don’t watch a video with the sound on. Add text to help make your video more engaging.
Landing pages that include video often have their conversion rate increased by as much as 80%.
Four times the number of customers prefer watching videos over reading about a product.
Incorporating video content into a social media strategy is a must for all event planners. Let your work speak for itself through video, whether it be backstage, behind the scenes content or testimonials from past clients.
The demographic you are trying to reach determines where you promote the video. Instagram works for an 18-35 year old end user wanting visual with no text. Facebook can engage many groups depending on the length of the video and if you include titles or key text. Using Instagram story instead of Facebook works well with a 28-45 year old target.
Every platform is different and that means targeting a different demographic and the needs of the platform’s users. Tailoring to each takes some time and effort so plan your strategy, select your targets, launch and then track for insights and analytics. Keep tweaking for the platform and the audience that they serve.
Happy New Year!!!
On behalf of myself and the Board of Director’s, we would like to wish everyone a very Happy New Year and a prosperous 2019!!
Embrace the New Year with not just a new look
but also with a new and positive approach
to make things simple in the year ahead.
Entering 2019 is very exciting on many levels and we look for to networking and seeing all of you at our upcoming events, webinars and networking opportunities.
Our mission for 2019 remains the same – “To promote professionalism and raise awareness on obtaining certification within the event industry; to advocate for the value of events as a profession. “We will achieve our mission by providing leadership training, networking opportunities and supporting our EPM member businesses and supporting local services.
Business to Business networking is always in our master plan. We invite all of you to share your business priorities with us and the members so that we can build networking events that are mutually beneficial and provide solid member value. We encourage your thoughts and ideas here.
I would also like to take the opportunity to thank all of the Board members. Your tireless dedication to EPM while maintaining more than a full time careers is noted and sincerely appreciated each and every time. We could not move forward without all of your dedication to Shirley’s vision and the goals of EPM.
Janet Harder, President
Event Professionals of Manitoba
Event Planning – Across the industry, meeting and event coordinators are some of the hardest working people out there. They plan, create, communicate and are responsible for bring their client’s vision to life. Did you learn your job at school or on the job? Either way, you will either agree with these 10 tips or find one to incorporate into a successful portfolio of your planning business.
Data – Planners now use metrics to know if the decisions made have had an impact. Customer sentiment changes rapidly. Net Promoter Scores (NPS) changes when the events’ impact matures. Timing for surveys after the event is key. If you don’t measure by survey regularly, you can miss the positive feedback loop after an event. Don’t blast everyone on your email list. An email survey, behavioral drip, is sent based on user life cycle or state of their account
Creativity – You have booked an organizer and perhaps a venue. Now, you should look for inspiration outside of your business. Challenge your partners/suppliers in audio visual or furniture to dig deep for ideas they have or have seen.
Managing events outside of your comfort zone-your home town or city means you need to have a grasp on traffic, culture, demographics and the nature of the city your event is in.
Memorable event; Yes! Did any attendees share photos of it or use your event hashtag?-maybe not. Your event design engages the attendee with a pop-up photo booth or the Instagram logo on key venue elements as a call to action. Look around – what do you think is a great photo Backdrop in the event you are creating?
Make lists and love the lists. As a planner, you will create and delegate tasks for your team. Do you all know what the lists mean? When discussing and assigning tasks, have the team talk about them and list again in a format they can understand.
Site visits. Do you need to do every one or do you use trusted venues or contacts with information about venues? Look to and talk with your human connections in planning. Find a mentor or if you are experienced, serve as a mentor to others. Connections are everything in planning.
Ask and You Will Receive. You fulfill so many requests for your clients. Your partners/vendors need to go the extra mile as well. For example, if you are planning a tradeshow, have the display rental company do the site visit with you. They will catch details you might miss.
Learn and keep on learning. Can you improve the quality of the events you co-ordinate with more education? Get out of your zone of what you already know and look at the industry with new eyes.
Sustainability and green initiatives – It’s all about these 2 elements these days so promote your event with these two factors in mind.
Heroes save the day – back-up plans and a partner that overlooks the meeting plan you created can turn disasters into victories. Collaboration and organization tools can both save and develop events for your team.
Social media feeds are overrun with wedding inspiration and it almost seems as if there is nothing original when it comes to weddings. Every couple wants to give their guests a unique experience but it can seem like quite a challenge in the beginning. I always tell my clients the strategy to make your wedding stand out is to make it meaningful by considering all your favourite things as a couple in the early stages of planning.
Here are five ways to add personal touches to your wedding day.
Consider working with a friend or family member on a personalized ceremony or share your love story with your officiant. It is a great way to start the wedding in a meaningful way and explain some special touches guests can expect to see throughout the day.
Make a charitable donation in lieu of guest favours. Many of us have been personally touched by a cause near and dear to our hearts and your dollar goes a lot further to a charity than candy or treats at guest tables. Explain your donation and meaning behind it on a sign positioned at the receiving table.
Incorporate your favourite foods in your wedding meal and serve them in a special way. Long gone are the days of formal sit down, rubber chicken dinners and now anything goes when it comes to menu design. Many of my couples are opting for mingling and lots of opportunity for guests to visit during the evening. If you and your fiancé love Mexican, offer a taco bar or serve up several of your favourite foods on communal platters on each table. Have your emcee explain the meaning behind the meal or incorporate a description in the menu.
Consider special songs to play. Music offers a wonderful opportunity to fill your wedding with meaning. I always tell my couples to take lots of time when considering ceremony songs, grand entrance songs and especially first dance songs. Don’t hesitate to have your emcee give a quick introduction to the song, or include a little note about each song played during the ceremony in the ceremony program.
Weddings often have a huge contingency of out of town guests and quickly turn into wedding weekends with a flurry of dinners and breakfasts which give way to a whole host of opportunities to add meaning. Pick dinner at your favorite restaurant or provide gift bags to your guests full of things you love as a couple.
By adding personal touches and references to your unique love story, your wedding guests are sure to remember your wedding long after you say ‘I Do!’
This is a guest post by Alli Mae Fresh Events
Happy Fall EPM members! I hope you had a turkey filled holiday with all of your friends and family and are looking forward to the busy event season coming to all of us! It was a great summer, typical instantaneous fall and now it seems we are going to see snow sooner than later. A staff member said to me; “It’s like we had two July’s and no August”…
Moving into the season I am looking forward to the opportunity to get together with our association members through our Program Committee initiatives with fantastic networking opportunities while having a little fun. Our most recent event held at the Assiniboia Downs hosted by Dale was so much fun and a unique entertainment experience. We felt like VIP’s. In addition the added value to those live events, we also have webinars planned geared towards relevant professional development and event industry information. Easy, sit at your desk, information sharing.
The event planning industry has seen exponential growth in the last 10 years and expecting to grow at a rate of 44% by the year 2020. I look forward to being a part of that success with this group here in Manitoba. Networking and connecting will be the key to sustaining that growth.
There are two ways to look at what we do:
“Plans are nothing. Planning is everything.” – Albert Einstein
“To achieve great things, two things are needed: a plan and not quite enough time.” – Leonard Bernstein
On behalf of myself and the Board, we thank you for your continued support, participation and as always, open to your feedback and suggestion for added value for you, as a member.
Janet Harder, Event Professionals of Manitoba
Written by Louise Serpa Evanochko – Bel-Ayre Rentals Ltd. | www.belayrerentals.com |
Food stations are nothing new. But the new trends changing up the scene are elevating guest experiences and creating lasting impressions often without even compromising the budget.
The classic picture of the food station is a chef cranking out omelets or a carving station, the messy chocolate fountain or a flambéed dessert. More recently seen iterations are un-manned stations which gives guests a chance to interact, mingle, and let their inner foodie get creative. The following are a few trends we’ve been seeing more often:
Donut Wall: Remixed
The dessert crowd pleaser has been around for a few years now. Step it up by adding a mix of plain donuts or mini donut kabobs to be topped with an assortment of fresh fruits, icings, sprinkles, crushed nuts, or even a filler gun.
Hack That Fountain
Say goodbye to the temperamental chocolate. Commercial quality fountains with multiple heat settings open up a world of possibilities. Breakfast buffet? Run some syrup through it for a waffle bar. Game night? Setup a wing bar complete with buffalo, BBQ or ranch flowing freely. Taco Tuesday just won’t be the same without a nacho cheese fountain.
You Did WHAT With The Sterno?
Save a few cans from the buffet line and crack them open create an interactive camping cookout. Roast hot dogs or marshmallows to make s’mores (better yet, some marshmallow shots for the bar). Don’t be surprised if your guests break out in a round of Kumbaya.
Be Your Own Barista
Let guests unleash their inner bartender by providing a base drink with a variety of garnishes. Mimosas, Bellini’s (don’t forget the slush machine), mojitos, or Caesar’s are great for swaying from the ‘signature’ drink trend to something more customizable.
The Ex may have come and gone, but keep the carnival atmosphere alive with a popcorn station complete with freshly popped popcorn and several seasonings. Spin up some cotton candy with personalized flavourings or cool off with some shaved ice.
Thinking outside the box when it comes to your clients food experiences can help elevate the bland buffet or rubber chicken meal to something the guests will be talking about for a while to come.
Written by Robert Manchulenko Chief Officer of Hospitality & Support Services Niverville Heritage Centre & EPM Treasurer
Besides your venue, décor, flowers, linen and food one of the most important choices is what type of bar service you would like to offer.
Some of the most popular choices for bar offerings will give you the celebration you are looking for without breaking your budget.
The first type and most popular is the “open bar” or “host bar”. Your guests can choose what they would like to drink without worrying about the bill at the end of the night. To keep this under control, consider limiting the types of beverages available to order and you can also place parameters on the service times. Don’t forget that you will be responsible for the bill at the end of the function and your guests will usually consume more.
The second most popular option is the “cash bar”. In this option, the guest is usually not limited as to the options and is responsible to pay for the beverage at the time of order. Most events of this type offer complimentary table wine, or you can offer a signature drink that you will cover.
A third option is to offer a “toonie bar” where the guests are responsible to pay two dollars for each beverage ordered and the difference is paid at the end of the night by the organizer of the event.
Another way of controlling costs would be to offer a combination of a “ticket bar” and a “cash bar”. In this method the organizer pays for a set number of tickets that they can hand out to the guests. Any beverages ordered above this will be paid by the guests. With this method, the tickets are paid in advance and are usually not refunded by the venue if unused.
In Manitoba some venues may also allow the event organizers to apply for a separate liquor licence and can purchase the beverages for service themselves. With this the venue will usually charge an hourly rate for the bartenders and may also charge a “corkage fee” calculated on the number of guests in attendance whether they are drinking or not.
Whatever your choice, also take into thought that beverage service comes with responsibility. All service staff should be trained in responsible alcohol service. (SmartChoicesMB) The law also prohibits overconsumption and monitors this responsibility with unannounced inspections. A designated driver program or arranging a safe ride home for your guests is something you should also think about.
In the end its all about creating an event you can be proud of that will create memories for all that attend. Enjoy!
Every non-profit organization is required to bring its members together once a year to discuss and vote on issues and activities for the upcoming year. While you prep the ho-hum stuff like voting cards, you can still ensure that attendees end up enjoying themselves at the event when they come. Annual meetings need not be boring!Read More
Carolyn Rickey - Cedars Communications Services Inc.
Carolyn Rickey is the President and founder of Cedars Communications Services Inc. Cedars Communications Services Inc. is a public relations company that specializes in public relations strategies, fundraising, sponsorship, volunteer management and event planning.
Carolyn has been an EPM member for over 5 years and loves the opportunity to network with other like minded individuals. She sees value in being able to discuss problems and potential solutions with fellow members who are in the industry.
Carolyn's quick tip to fellow EPM members is to never underestimate the value of networking with everyone around you. Everyone has a story and everyone has friends. They may not hire you today, but somewhere down the line, that business card you gave out a cocktail party may be put to good use, and a contract.
For any of your Public Relations needs, you can contact Carolyn at Cedars Communications Services Inc.
Carolyn can be reached at 204-453-5770 or email@example.com
EPM's resident wedding planner, Alli Mae Fresh Events, has put together some of the top trend predictions for the 2018 event season to share with us. From bold colors to bridal fashion and cutting edge décor, check out what you can expect to see this year.Read More
Canad Inns - Destination Centre Polo Park
Christian Kelly has been with Canad Inns Destination Centre Polo Park for 8 marvelous years this coming January. From small events, to multiple day conferences, Canad Inns does it all. Getting to know the clients they host and turning moments into memories is what Christian enjoys most. Christian also works on a team with some incredible and hard working Managers, which is something we all need as Event Professionals - a solid team.
Christian is a brand new EPM member, who we are very thrilled to have! Through his membership with EPM, Christian is looking to grow as an Event Professional, Network, Learn, and contribute to our association through Professional Development.
If you are looking to book an event at Canad Inns Destination Centre Polo Park, Christian is your go-to contact.
Christian can be reached at 204-881-4787 or firstname.lastname@example.org
Christian Kelly has been with Canad Inns Destination Centre Polo Park for 8 marvelous years this coming January. From small events, to multiple day conferences, Canad Inns does it all. If you are looking to book an event at Canad Inns Destination Centre Polo Park, Christian is your go-to contact.Read More
My name is Megan Steele and I am an Event Coordinator at the RBC Convention Centre. Prior to my latest adventure at the Convention Centre, I worked for a Food & Beverage company named Centerplate where I had a home base at the Scotiabank Convention Centre in Niagara Falls, but would often travel to other Convention Centres or large venues throughout North America to assist in the operation of larger events.
This blog will be a four part series to share with you some of the large scale events that I have helped execute and some of the trials and tribulations of being on the road. The first part of the series is dedicated to the Honda Indy Car Races in Toronto, Ontario.Read More
As event managers, we are always looking for ways to reduce costs for the events we manage. Two areas that we have been looking at more closely are printing costs and the value of printed materials. Over the past year, we have noticed a significant shift in the amount of printed materials at events, including signage, materials on tables, printed programs etc. Even in our own event budgets, the amount we budget for printing and signage seems to be shrinking. The purpose of this blog is to make you aware of what you have currently allocated to printing and signage and allow you to analyze your spending and potentially cut costs.Read More
Video Review by Megan Steele
As I was perusing the magical world of the Internet the other day, I came across an interesting video about "How to Create Value For your Event Clients." What I specifically found interesting about it was that it was just a simple conversation between two Event Professionals. Now, this video is more targeted towards newer planners, but I think it is a great reminder of where some of our seasoned EPM members may have started.
The video features Alex Cheung, who actually started the Toronto Special Events Network while he was in school. Alex discusses how he started out, where he is today, and the pathway he carved to get there. The host of this video is Melanie Woodward of Event Planning Blueprint. The video is a little lengthy but is worth the watch.
My favourite part of the video was the bit about the four pieces of the puzzle which relate to obtaining referrals: Show up on time, Do what you say, Finish what you start, and Say PLEASE & THANK YOU. It sound so incredibly simple, but goes such a long way. As I navigate through my own Event Planning career and grow, I think it's important to talk, learn, and connect. And that's exactly what I feel I get from my membership with EPM and chatting with all of you!
Written by Kalynn Spain
Springtime, for me, brings the anticipation of eating fresh food that has been produced close to home – outdoor farmers’ markets, fresh herbs from the garden, canning, you name it. Eating locally in Manitoba has never been easier. Its seems that everywhere you look in Winnipeg and beyond, there is a new pop-up market, community food hub or CSA farm delivering a box of fresh vegetables to the doors of your neighbour. While this is a win-win for the local economy and conscious eaters who are looking for groceries that are produced close to home, going local for an event, on any scale, can be another story.
Although the term “local” is a growing trend in Manitoba, unfortunately not all suppliers who use this label have products that fit within the authentic standard of the designation. Since there is no body to regulate the use of this word, people tend to be overuse it to enhance products and services that would otherwise compare the same in quality and integrity as similar goods. For example, if your venue is serving prime steaks – most likely shipped to your chef from Alberta – are you going to impress your dinner attendees even more if you added a “local” beside the menu item? This term, in my opinion, should only be used when describing food that is using ingredients that have been grown, produced and packaged right here in our bountiful province, Manitoba. There are many products that you can find that fit within these guides, even in larger quantities for events.
Going local for an event doesn’t need to be complicated. Lucky for us planners and venues, there is a growing number of distributors, caterers and producers who are readily available to help us create an event that contributes to the local economy in a true sense. Here is a list of my favourite ones, in no particular order:
· Chef Ben Kramer – Ben is one of the most well-connected and experienced chefs in Manitoba when it comes to ingredient-sourcing, cooking and serving local dishes. He can come with his own serving team, or can fly solo for smaller, more intimate dinners.
· My Farmers’ Market (.com) – This online ordering platform featuring local and organic food is super easy to use and deliveries of your orders are available 7 days a week.
· Direct Farm Manitoba (.ca) – This directory helps you find farms across the province that offer a wide range of local food and farm products that can be delivered to the city.
More than ever before, Manitobans are more aware of where their food is coming from, giving us the opportunity to celebrate this in the events that we plan. Luckily for our budgets, most dinner-goers these days are willing to pay more for local food, as it often means a higher quality meal (as long as your chef knows how to cook it!). Make sure to reflect the value of this food in your ticket pricing so that everyone – from the farmer to the chef – will be paid the rate that will sustain our growing local food economy. Most importantly, do your research and find suppliers that you can trust who can bring you the best of what’s in season – it’s all part of the beauty of going local!
Travelling for work is really exciting, however getting there can be complicated. Especially if you have multiple transfers for flights, or have to take a streetcar or skytrain to your destination. Check out some of our resident traveler, Alli Girardin's (Alli Mae Fresh Events), tips for the next time you fly.
I’m a fan of going digital anywhere I can (hey, gotta save one piece of paper at a time). I love the apps offered by each airline that allow me to book or change a flight quickly, check in and keep my boarding pass on hand instead of managing a paper ticket along with my bags.
Make A List and Stick To It
It’s worth taking the time to make a list, either on paper or your phone. I lay everything out before it goes in my suitcase and I really evaluate what can come with me and what needs to stay at home. Before I zip it up, I take one last look and remove one more item before I head to the airport.
Pick a colour scheme for your trip and pick the skirts, pants and tops according to that palate. A few smartly chosen items means you can mix and match for a lot of great looks and accessorize with a handful of items.
Carry it on
Has anyone noticed a carry-on frenzy since major Canadian airlines introduced a checked bag fee? I never thought I could be a part of the ‘carry on club’ but the baggage fees really add up and I try to carry on exclusively whenever I can. I’ve learned it’s all about the right bag. Obviously it can’t exceed the size restrictions but the right bag is a combination of strong and light. Light is critical so most of the weight allowance is not taken up by your suitcase. I prefer hard shell which protects my valuables but is much lighter than traditional bags.
Rolling your clothes, versus folding them makes clothing more compact, meaning you can pack your items more efficiently. All the heavy stuff – shoes, boots and toiletries should go in first. Then you can fill the space around them with smaller items like underwear or PJ’s. Packed shoes also act as great little vessels to fit a small items into them like socks or tanks.
Keep Everything in its Place
Make compartments within your bag. You can even use Ziploc bags if you prefer. This will help keep everything organized, especially the little things: chargers, batteries, iPods etc. so you can easily find them when you need them
I’m all about the travel sized anything! Even better, (and cheaper) are re-using small clear bottles from the dollar store and using a label maker to identify each product. I always keep a host of little bottles on hand so I have a little bit of everything I need. It’s also important to wrap your toiletries in sealed airtight bags and for the really runny items you can put a layer of plastic wrap under the caps to keep your shampoos, mouthwashes or body wash from flooding your bag.
Which Bag is Yours?
If you need to check your bag, creating a unique visual marker on the outside of it can avoid confusion and save a bit of time at the baggage carousel. I like to use a shiny curled ribbon to identify my bag as soon as it gets off the carousel.
In short, travel smarter! Save all the hard work for when you arrive at your job site (because we know you will be working those long Event Industry Hours!). If you have any other tips you feel are useful when you are travelling for business, please comment below!
So you’re looking to break into the world of event planning. You’re organized, love to bring people together and have excellent attention to detail. Welcome! We’re happy to have you in our industry. Now that you’ve figured that out, how do you get started? Perhaps you’ve taken some Event Planning courses like the ones offered through MTEC, or maybe you have similar skills and are looking to transition.
One of the easiest things you can do to gain experience and get your feet wet is through volunteering.
Here are four reasons why you should volunteer as an up and coming event planner:
1. Real life experience
No matter what area of event planning you are looking to go into, there are key experiences that are essential: working with committees, working with volunteers, and working with clients/venues. In fact, you will often see these skills listed in job postings. As a volunteer, you have the opportunity to do all of these things. Don't have any experience working with committees? Easy! Join one!
2. Builds your network
No matter how cliché it is to say, when it comes to getting that first job, it’s all in who you know. However, if you don’t have a lot of connections in the event planning field, you need to reach out and make as many as you can. You can do that by joining a professional association like Event Professionals of Manitoba (hi!) and by volunteering at events. At any given event, even just as a night-of volunteer, you will meet the event coordinator, their coworkers and their volunteer committees in addition to your fellow volunteers. Boom! In one night, you’ve expanded your network by 5-10 people.
Once you’ve volunteered a few times (or a few months on a committee), you’re able to use these connections as a job reference. Don’t forget to add these new connections to LinkedIn. Yes, prospective employers and recruiters check out your page.
It can be tough to get that first new role when you’re switching career paths or just starting out. We can guarantee you that everyone hiring anyone in the event planning field is looking for someone with initiative. Everyone says they have initiative but how do you actually prove it?
“I really want to work in events with a focus on fundraising. This year, I volunteered on the ABC Walk-a-thon logistics committee where I organized a team of day-of volunteers and created site maps.”
4.Expands your knowledge
Some things cannot be taught in a classroom or found on google. No matter how fantastic your education is, nothing can prepare you for the actual day-to-day life of an event planner. For example, you’re never going to take a course that will teach you where to rent a goat (yes, that’s a real life example) or how many people can legally occupy a parkade. That information comes with time and experience. With every event you volunteer at or attend, you become exposed to new ideas and techniques that will inspire and inform your future role.
Ok so now you’re ready to volunteer. Where do you go? There are so many options!
1. Checkout Volunteer Manitoba to find a list of current volunteer opportunities
2. Join a Professional Association or a committee (yes, we’re looking for volunteers too!)
3. Contact the organizer of events you want to check out
4. Google, google, google
5. Ask your friends. It’s always comes down to your network.
What are some of your volunteer success stories? Let us know!
Oh prizing for events; the never ending, time consuming project before any fundraiser that most people dread, myself included. With so many non-profits out there with their hands out for donations it’s hard to set yourself apart to companies, and get them to choose your organization over the other hundred that have asked. This is when creativity is your best friend, something that every event planner will tap into when planning the perfect event!
First things first: make it personal, especially when approaching a small business, their business is their dream so make sure you appreciate that when you approach them.
List what YOU can do for THEM before asking them to help you. This can be as small as social media promotion (and for those of us with no budget this is usually all we can give), but detail how you will promote them and when. If you are offering one post before your event they probably are not going to go for it but if you tell them about showcasing their logo on your event page, talking them up on social media as well as promoting them at the event, they might be more inclined.
Providing a hook for the way you sell it can also be more intriguing to a business, such as a date night package that involves a bunch of non-competing industries that you will partner into one package. This allows their prize to stand out since it is the only one in that category while allowing them to give a smaller donation because it will be packaged together.
You can also look into packaging companies in the same industry for the prize to reach a wider audience at your event, such as all clothing companies in one. This allows any age group to bid on it because not every gift card/prize in the package will apply to them but it might apply to someone they know, allowing it to be more of an experience gift since they can treat someone they love while treating themselves. Or they might be more diverse and love the whole package for themselves!
The key to acquiring prizing ultimately comes down to your approach, if you have the time go to the business and chat with them, it will make you stand out from the emails and calls they get. Showcase that sparkle that makes you an amazing event planner and you are well on the way to winning them over, and a catchy selling hook always helps close the deal.
Thanks to our EPM Members for coming out to our last EPM Membership meeting of 2016!
Robert Lowdon Gallery hosted us on December 13th where we networked, mingled, snacked on delicious pastries and sipped on gourmet coffee from Fools & Horses. Robert Lowdon also spoke to us about Event Photography and gave us the 411 on everything we need to know from booking a photographer, to lighting (which seemed to be a popular topic), and developing a shot list. It was also interesting to recognize how all suppliers really do need to work seamlessly together to pull off an event. For example, we may want ambient lighting in the room for an awards gala (especially if we have an extensive AV set up), but the photographer and service staff may need it to be a bit brighter to operate. So what kinds of things can we do to accommodate everyone? Maybe the compromise is ensuring there is podium lighting so that at least the speaker is bright, while group shots at tables may not be as important so it can be darker around there. Just one of the many interesting topics touched on at our meeting!
EPM also gifted each guest a professional headshot photographed by Robert Lowdon as a little treat for the Holidays. Nothing says we care about our members quite like a headshot for the old Linked In profile. If you haven't received yours yet, please contact us for a link to download it.
Stay tuned with us for details on our next Membership meeting in March - which will be our AGM.