February Blog – It is all about the Image!

January started with the tips for planners on NPS and talking to your suppliers for design and layout ideas.  Now, let’s dive into planning a large-scale event and you want the world to know about it? Social media can help. Event planners have the perfect business to promote on visual social media sites. Instagram is filled with spectacular event photography, luxury accounts and let’s not forget; potential customers.

Event planning is visual, so as a planner, whether you’re targeting clients on Facebook, Twitter, Instagram or another social media site, the key most important thing is visuals.

Clients want to be able to visualize your work, and as an event planner, you’ll be able to use images and video to promote your work to the masses.

Video is driving engagement with websites, events and your brand.  People would rather watch a video than read.  Smartphones and mobile video consumption has everyone watching videos every day.  In fact, I may have lost some of you already with these notes.  But there are other statistics that can also help you make better use of video:

  • Facebook users often (approximately 85% of the time) don’t watch a video with the sound on. Add text to help make your video more engaging.

  • Landing pages that include video often have their conversion rate increased by as much as 80%.

  • Four times the number of customers prefer watching videos over reading about a product.

Incorporating video content into a social media strategy is a must for all event planners. Let your work speak for itself through video, whether it be backstage, behind the scenes content or testimonials from past clients.

The demographic you are trying to reach determines where you promote the video.  Instagram works for an 18-35 year old end user wanting visual with no text.  Facebook can engage many groups depending on the length of the video and if you include titles or key text.  Using Instagram story instead of Facebook works well with a 28-45 year old target.

Every platform is different and that means targeting a different demographic and the needs of the platform’s users.  Tailoring to each takes some time and effort so plan your strategy, select your targets, launch and then track for insights and analytics.  Keep tweaking for the platform and the audience that they serve.